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Denim is a durable, sturdy fabric that has been used for centuries. 

But the creation of denim jeans as we know them today is typically attributed to Levi Strauss, who began producing denim pants in the 1870s. 

However, the story of denim brands is much larger than just Levi's.In the early 1900s, several other denim brands emerged, including Lee, Wrangler, & Blue Bell. 

Lee was founded in 1889 as the H.D. Lee Mercantile Company & began producing denim jackets & overalls for workers. 

Wrangler was founded in 1904 & initially produced overalls for cowboys & rodeo riders. 

Blue Bell, which later became Wrangler's parent company, was founded in 1908 & began producing workwear & denim clothing. 

In the 1920s & 1930s, denim became more popular as a fashion item, rather than just as workwear. 

During this time, other denim brands emerged, including Hudson, which was founded in 1909, & Lee Cooper, which was founded in 1908 in the UK.

The popularity of denim continued to grow in the 1950s, thanks in part to films like Rebel Without a Cause, which featured denim clothing as a symbol of youthful rebellion. 

During this time, Levi's 501 jeans became especially popular, & other denim brands like Calvin Klein, Guess, and Diesel began to emerge. 

Today, denim remains a popular fashion item, with numerous brands offering a variety of styles & designs. 

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